The digital age has changed the way companies communicate and sell within B2B markets. As technology continues to evolve, digital marketing requires an integrated and fluid approach.
Your company website is a key component of your digital marketing strategy. It is a means by which you can showcase your expertise, provide solutions to potential clients, and serve as a point of easy contact for customers.
B2B customers typically take a longer time in the buying journey. In addition, there may be many stakeholders involved in the buying decision, which can draw out the process. The more information you provide on your website that addresses your audience's pain points, the better for you in addressing your prospective buyer's needs. Contact me for more information on a review and assessment of your website: susanelder@ignitepropel.com.